Report: Broncos had former 76ers G.M. Sam Hinkie in for a consultation
Trust the process has become a popular phrase around the sports world over the last couple of years after the Philadelphia 76ers adopted it as a mantra during a long rebuilding project.
Among those who used the phrase was Broncos coach Vance Joseph, who uttered the words during the eight-game losing streak that sank their 2017 season. As part of their effort to avoid another dismal finish, Joseph, General Manager John Elway and others in the building got a chance to talk to the guy who began the process in Philly.
Through it all, the NFL has had no in-house, senior-level, P.R. executive. Although the former Senior V.P. of Communications, Joe Lockhart, originally planned to remain on the job until his replacement was hired, Lockhart left before that happened. There has been no announcement or report regarding Lockhart’s replacement. (The league has not responded to multiple emails requesting an update.)
While it’s likely that the league has been using P.R. consultants for these matters, what multi-billion-dollar organization with such clear ties to the public would venture into such a controversial topic without a highly-compensated P.R. specialist at the elbow of the Commissioner? While there’s no guarantee that the NFL would have gotten it right with the benefit of someone in Lockhart’s old job (indeed, the league has had plenty of blunders in recent years with the position filled), the unforced error committed by the league becomes even more unforced and even more of an error given that the P.R. plane has an empty cockpit.
Here’s a look at the new features of the latest edition of the game, which presumably will feature the new kickoff configuration and, possibly, removal of any graphics in which the computerized player attempts to use his helmet as a weapon.
A retired player last appeared on the Madden cover in 2013; Barry Sanders was on the cover of the Xbox 360 and PS4 editions of Madden 25. (Adrian Peterson graced the cover of the Xbox One and PS4 versions of Madden 25.)